Herbert Okolowitz From zero to #1: Content that scales

I transform complex knowledge into engaging, scalable content that drives measurable results for businesses and learners worldwide.

15+ Years Experience
PhD Philosophy
5 Languages
Dr. Herbert Okolowitz, Content Strategist and eLearning Architect

About

As a content strategist and eLearning architect with a PhD in philosophy, I bridge the gap between complex academic concepts and practical digital solutions.

I help organizations and creative teams transform deep knowledge into engaging, scalable content that drives results—whether it's podcasts like PokerStories or high-impact strategies for gaming communities.

My academic depth meets hard business outcomes: from 25% cost reductions at Scout Gaming to authoring top-rated books on poker strategy. Passionate about storytelling, SEO, and AI tools, I deliver measurable growth through thoughtful, audience-focused design.

Core Expertise

  • Content Strategy & Marketing
  • SEO & Analytics
  • Content Creation
  • eLearning Architecture
  • Instructional Design
  • Multilingual Communication

Featured Projects

Griffl.org AI Content Lab

Ongoing research platform exploring the intersection of AI and instructional design. Testing new tools, methodologies, and workflows to improve course creation and educational content development.

Blog
Visit Blog

AI Context Builder

Create personalized AI context for teaching, learning, and student support in 60 seconds. Answer a few engaging questions and get a complete AI context file ready for any platform.

Education-Focused
Visit Tool

Top 35 Poker Book

Author and editor of poker strategy book "Mastering Pot-Limit Omaha. The Modern Aggressive Approach" with Wladimir Taschner, achieving Top 35 recognition in must-read poker literature.

Published Author

Academic Career

University Lecturer. Philosophy for Engineers: Bridging complex academic concepts with practical application for diverse professional audiences.

Doctor of Philosophy University Lecturer

PokerStories. Behind the Scenes Podcast

Collaborative podcast and book project exploring the history and rise of online poker. Manages audio/video production, guest coordination, and content strategy for multi-format distribution.

Podcast Production

11Heroes.com

Built from the ground up. 11Heroes became the leading German-speaking Daily Fantasy Sports platform. Content strategy, SEO, and community building drove rapid growth and high user engagement.

#1 German DFS Platform Archived Project

WIS Content Strategy

Leading data-driven content strategy and guiding content creators to produce high-impact materials that drive organic traffic growth.

+50% Traffic Growth in 6 months

Scout Gaming PR

Built positive brand image and managed major industry events including ICE London while reducing administrative costs through process optimization.

-25% Cost Reduction

Start a Conversation

Ready to transform your content strategy? Let's discuss how we can work together to achieve your content and learning objectives. Every project starts with understanding your unique needs and goals.